With shared values of quality, innovation and culture, Grundig partners with world-renowned chef, Massimo Bottura

Massimo Bottura, the Michelin-starred chef and renowned restaurateur, has officially joined forces with Grundig as its first official brand ambassador. In his new role, Bottura will work in close collaboration with the company in an effort to drive forward their shared vision to help to make people’s homes the best place to be.

The chef and owner of Osteria Francescana, recognised by the New York Times as one of the most influential creative geniuses in the world, will bring his experience and knowledge of cooking, dining, food and creative preparation to the table, and help Grundig develop a range of high-quality home appliances. Inspired by his passion for music and art, the bespoke products will be launched later in the year and will utilise the latest in technology and innovation, coupled with the refined design Grundig is known for.

The ambassadorship was announced recently at the Grundig Respect Food Night event, a fundraising dinner in support of Bottura’s cultural association, Food for Soul. The glitzy event, held in the exclusive Castello Sforzesco in Milan, helped raise awareness for the project that aims to fight the global problem of food waste.

Hakan Bulgurlu, CEO of Arçelik parent company of Grundig, commented on the partnership: “Social responsibility and sustainability go hand-in-hand for us at Grundig and is at the heart of our business. We are driven by enhancing people’s lives and making home and the world a better place to be through our products and projects. Having a world-renowned chef, such as Massimo, who also shares this passion and ethos, makes him the ideal fit to be our brand ambassador. Our team of engineers are looking forward to working closely with Massimo to develop high quality and innovative products.”

The partnership is an excellent fit since Grundig and Bottura have been working so closely together for the past few years. This evolution seems like a natural progression for two sides that already share so many similar values. As Bottura puts it: “I’m looking forward to working side-by-side with Grundig on new ideas to develop projects and products that are able to really make a difference and find solutions to make our homes and our world a better place.”