As head of a traditional family brand with very modern values, Martin Steininger reveals why he’s embraced cutting-edge kitchens over traditional carpentry
After taking over the family carpentry business back in 2001, lauded Austrian interior designer Martin Steininger became increasingly intrigued by creating revolutionary kitchens, bringing the name Steininger well into the twenty-first century.
The Steininger brand has always been well known for its quality furniture, but previously it had been classic in style.
We changed the focus of the business and the style of designs we were producing to create really special kitchens made from interesting and innovative materials,’ says Steininger.
The father of three believes that kitchen design has been instrumental in opening the door to other subsequent interior design projects that he’s done for clients all over the world, with Steininger’s designs being especially popular in Europe.
When asked to describe his signature kitchen style, he says that his product designs are monochromatic, minimalistic and monolithic, often finding inspiration in the rugged Alpine landscape that surrounds him in Austria.
The 41-year-old designer has definitely made waves with his striking concrete-style kitchens since entering the kitchen design market.
Concrete is now a trendy material, but when we started producing these designs six years ago, we were alone in the market,’ explains Steininger. ‘Now we have competitors. It’s a material that is getting more and more popular.
Steininger has not restricted himself to designing solely with concrete, but also with other unusual and innovative materials such as metal, ceramic and natural stone, as found in his Slim kitchen range.
Every material has its own personality and unique ways of working with it,’ adds Steininger.
With kitchen design projects in St. Martin, Linz, Vienna and Hamburg, together with retail reach all the way to Beirut, Amsterdam, New York and Hong Kong, Steininger also notes that other materials, such as aluminium, are the on-trend look for kitchens.
We have completed many projects in and around London and the feedback has been wonderful,’ reveals Steininger. ‘The UK loves experimental designs, and in London clients are often pretty open-minded, preferring rougher, more industrial-looking kitchens – especially the concrete designs.
The market for these types of exclusive and cutting-edge kitchens certainly seems to be growing, as Steininger says that the average spending has increased from around €25,000 to €30,000 per kitchen to approximately €70,000 to €120,000 during his time in the industry.